> ## Documentation Index
> Fetch the complete documentation index at: https://docs.octavehq.com/llms.txt
> Use this file to discover all available pages before exploring further.

# What are Proof Points in Octave?

> Proof Points are stats, awards, and customer outcomes that validate your product. Agents weave them into messaging to build credibility.

## What is a Proof Point?

A Proof Point is a concrete piece of evidence that proves your product delivers value — a customer metric, an industry award, a certification, a benchmark result. Unlike marketing copy that claims value, proof points demonstrate it with specifics. They are the difference between "we help companies reduce costs" and "our customers see a 58% reduction in cost-per-meeting within 90 days." Agents select proof points based on relevance to the prospect's segment and persona, so a healthcare prospect sees healthcare metrics and a SaaS prospect sees SaaS benchmarks — automatically, without manual curation.

When agents generate outbound sequences, call prep, or competitive positioning, they pull relevant proof points to back up claims with real evidence.

## What a Proof Point contains

| Field               | Purpose                         |
| ------------------- | ------------------------------- |
| Name                | Short label for the proof point |
| Description         | Full context and explanation    |
| Metric / statistic  | The specific number or outcome  |
| Source / validation | Where this data comes from      |
| Impact              | Business impact this proves     |

## How Proof Points connect to other entities

* **[Offerings](/concepts/offerings)** — which products or services this proof point supports
* **[Motions](/concepts/motions)** — Motion ICPs recommend proof points per persona×segment cell; Motion Playbooks can override the default selection
* **Findings** (via [analytics](/concepts/analytics)) — calls and emails where your team cited this proof point

## Managing Proof Points via API

* `GET /api/v2/proof-point/list` — list all proof points
* `GET /api/v2/proof-point/{id}` — get a specific proof point
* `POST /api/v2/proof-point/create` — create a new proof point
* `POST /api/v2/proof-point/generate` — AI-generate proof points from your customer data
* `PUT /api/v2/proof-point/update` — update an existing proof point
* `DELETE /api/v2/proof-point/delete` — remove a proof point