Skip to main content

​
What is a Competitor?

A Competitor is a structured profile of a vendor or solution that your prospects evaluate alongside your product. It captures more than a name — it stores their strengths, weaknesses, why you win against them, why you lose, and specific differentiation points that agents use to generate competitive messaging. When a Sequence Agent writes an outbound email to a prospect evaluating a known competitor, it reads the Competitor entity to weave in targeted differentiation — emphasizing your strengths where the competitor is weak, and proactively addressing areas where they have an edge.

​
What a Competitor contains

FieldPurpose
NameCompetitor name
DescriptionWhat they do and who they serve
StrengthsWhat they do well
WeaknessesWhere they fall short
Win reasonsWhy you beat them in deals
Loss reasonsWhy you lose to them
Differentiation pointsSpecific areas where you’re distinct
Primary URLTheir website

​
How Competitors connect to other entities

  • Offerings — which of your products or services compete with this vendor
  • Playbooks — playbooks that include competitive positioning against this vendor
  • Findings (via analytics) — call transcripts and emails where this competitor was mentioned
The analytics pipeline automatically detects competitor mentions in sales calls and emails. When a prospect says “we’re also looking at [Competitor X]”, Octave extracts that finding and links it to the Competitor entity, building a real-time picture of competitive deal frequency and context. Over time, this surfaces which competitors appear most often, in which segments, and whether your win rate against them is improving or declining — turning anecdotal competitive intelligence into a structured, queryable dataset.

​
Managing Competitors via API

  • GET /api/v2/competitor/list — list all competitors
  • GET /api/v2/competitor/{id} — get a specific competitor
  • POST /api/v2/competitor/create — create a new competitor
  • POST /api/v2/competitor/generate — AI-generate competitor profiles from market research
  • PUT /api/v2/competitor/update — update an existing competitor
  • DELETE /api/v2/competitor/delete — remove a competitor