What is a Proof Point?
A Proof Point is a concrete piece of evidence that proves your product delivers value — a customer metric, an industry award, a certification, a benchmark result. Unlike marketing copy that claims value, proof points demonstrate it with specifics. They are the difference between “we help companies reduce costs” and “our customers see a 58% reduction in cost-per-meeting within 90 days.” Agents select proof points based on relevance to the prospect’s segment and persona, so a healthcare prospect sees healthcare metrics and a SaaS prospect sees SaaS benchmarks — automatically, without manual curation. When agents generate outbound sequences, call prep, or competitive positioning, they pull relevant proof points to back up claims with real evidence.What a Proof Point contains
| Field | Purpose |
|---|---|
| Name | Short label for the proof point |
| Description | Full context and explanation |
| Metric / statistic | The specific number or outcome |
| Source / validation | Where this data comes from |
| Impact | Business impact this proves |
How Proof Points connect to other entities
- Offerings — which products or services this proof point supports
- Playbooks — which sales strategies reference this proof point
- Findings (via analytics) — calls and emails where your team cited this proof point
Managing Proof Points via API
GET /api/v2/proof-point/list— list all proof pointsGET /api/v2/proof-point/{id}— get a specific proof pointPOST /api/v2/proof-point/create— create a new proof pointPOST /api/v2/proof-point/generate— AI-generate proof points from your customer dataPUT /api/v2/proof-point/update— update an existing proof pointDELETE /api/v2/proof-point/delete— remove a proof point