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What is a Core Feature?

A Core Feature is a distinctly-named piece of one offering — “Agent Builder”, “Deal Rooms”, “Autopilot”. It’s the kind of capability that has its own name, its own page on your website, maybe even its own line item on an order — but it is not its own offering, because it doesn’t carry its own go-to-market motion. That distinction is the most consequential structural decision in the Library. An item earns its own Offering only if it stands alone as a sales motion: its own quota, a distinct buyer, a sales conversation you could book separately. Being nameable or marketed as its own thing does not clear that bar. If you’d sell two things in the same meeting to the same buyer, that’s one offering with Core Features — not two offerings. Getting this wrong fragments everything downstream: a workspace with eight “products” that are really one platform ends up with eight Motions, eight thin ICP matrices, and agents wired to the wrong things.

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What a Core Feature contains

Each Core Feature belongs to exactly one offering and carries four narrative fields that give agents its full story: The feature’s customer outcomes stay modeled as Use Cases linked to the parent offering — the Core Feature holds the feature-specific narrative, and the offering keeps one clean Motion matrix.

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How agents use Core Features

Feature-level specifics earn their place in later-stage conversations: technical evaluations, comparison requests, and the “can it actually do X?” moments. Agents cite a product’s Core Features when the context calls for concrete capability detail — and because each feature is anchored to one offering, they never attribute a capability to the wrong product.

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Managing Core Features via API

  • GET /api/v2/core-feature/list — list features, filterable by offering
  • GET /api/v2/core-feature/get — get a specific feature
  • POST /api/v2/core-feature/create — create a feature on an offering
  • POST /api/v2/core-feature/update — update a feature
  • POST /api/v2/core-feature/generate — generate features for an offering from its existing context
  • DELETE /api/v2/core-feature/delete — delete a feature