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What is a Segment?

A Segment is a target market group defined by shared characteristics — industry vertical, company size, geography, technical maturity, or business model. Segments go beyond simple firmographic filters. They include segment-specific messaging guidance, priorities, and approaches that agents use to tailor outreach for each market. For example, your “Enterprise Healthcare” segment might emphasize compliance and data security, while your “Mid-market SaaS” segment leads with speed-to-value and integrations. Agents read these differences and adjust their output accordingly, so the same Sequence Agent produces different messaging for a hospital system than for a Series B startup. Without segments, agents treat every prospect the same. With them, your outreach reflects the specific language, priorities, and buying patterns of each market you serve.

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What a Segment contains

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How Segments connect to other entities

  • Use Cases — which problems are most common in this segment
  • Motions — Motion Playbooks scope to one or more segments, and Motion ICPs are the persona×segment cells where messaging gets specific
  • Buying Triggers — which signals are most common in this segment
  • Companies (via analytics) — companies automatically linked to segments based on fit scoring
When an agent qualifies a company, it determines which segment the company belongs to. That segment routes the agent to the right Motion ICP — which use cases to emphasize, which proof points to cite, and how to position the offering.

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Managing Segments via API

  • GET /api/v2/segment/list — list all segments
  • GET /api/v2/segment/{id} — get a specific segment
  • POST /api/v2/segment/create — create a new segment
  • POST /api/v2/segment/generate — AI-generate segments from your ICP and market context
  • PUT /api/v2/segment/update — update an existing segment
  • DELETE /api/v2/segment/delete — remove a segment