Update Competitor
Update an existing competitor
Authorizations
Body
Competitor update input
The ID of the competitor to update
1"cp_1234"
The name of the competitor
"Salesforce CRM"
The internal name of the competitor
"Salesforce (Main CRM Competitor)"
A description of the competitor
"Leading CRM platform with extensive enterprise features"
How the competitor positions themselves: their narrative, messaging, and market story — the pitch they take to market.
[
"Positions as the all-in-one CRM for enterprises.",
"Frames AI as the core differentiator across every product line."
]Concrete, observable, tactical points of differentiation we lead with against this competitor — features, capabilities, integrations, certifications, IP, performance benchmarks, ecosystem advantages.
[
"Native event-driven sync with Postgres CDC.",
"Built-in SOC2 audit reporting at no extra cost."
]Where this competitor genuinely excels — capabilities, features, market position, brand recognition, ecosystem advantages.
[
"Market leader",
"Extensive integration ecosystem",
"Strong brand recognition"
]Where this competitor falls short — gaps in their offering, capability holes, pricing rigidity, ecosystem limitations.
[
"Complex setup",
"High cost",
"Steep learning curve"
]Reasons why we win against this competitor
[
"Lower cost",
"Easier implementation",
"Better customer support"
]The deal-level dynamics for why customers might choose them when both are evaluated — the kinds of prospects, requirements, scenarios, or buyer types that favor them.
[
"Existing Salesforce-heavy stack with deep org-wide adoption.",
"Procurement preference for the incumbent vendor."
]Custom fields for additional competitor information