curl --request POST \
  --url https://app.octavehq.com/api/v2/persona/create \
  --header 'Content-Type: application/json' \
  --header 'api_key: <api-key>' \
  --data '
{
  "name": "VP of Sales",
  "internalName": "Sally the Sales Leader",
  "description": "Senior sales leaders responsible for revenue growth",
  "primaryResponsibilities": [
    "Drive revenue growth",
    "Manage sales team"
  ],
  "painPoints": [
    "Long sales cycles",
    "Difficulty tracking performance"
  ],
  "keyConcerns": [
    "Meeting quotas",
    "Team productivity"
  ],
  "keyObjectives": [
    "Increase revenue by 20%",
    "Reduce churn"
  ],
  "commonJobTitles": [
    "VP of Sales",
    "Sales Director",
    "Chief Revenue Officer"
  ],
  "whyTheyMatterToUs": [
    "Decision makers",
    "Budget holders"
  ],
  "whyWeMatterToThem": [
    "Help achieve revenue goals",
    "Improve team efficiency"
  ],
  "customFields": [
    {
      "title": "<string>",
      "value": [
        "<string>"
      ]
    }
  ],
  "primaryOfferingOId": "o_123456",
  "linkingStrategy": {
    "mode": "ALL"
  }
}
'

{
  "_metadata": {
    "requestId": "requestId",
    "timestamp": "2021-01-01T00:00:00.000Z",
    "usage": 0,
    "message": "message"
  },
  "data": {
    "oId": "p_1234",
    "createdAt": "2021-01-01",
    "data": {
      "internalName": "<string>",
      "primaryResponsibilities": [
        "Responsibility 1",
        "Responsibility 2"
      ],
      "painPoints": [
        "Pain Point 1",
        "Pain Point 2"
      ],
      "keyConcerns": [
        "Concern 1",
        "Concern 2"
      ],
      "keyObjectives": [
        "Objective 1",
        "Objective 2"
      ],
      "commonJobTitles": [
        "Job Title 1",
        "Job Title 2"
      ],
      "whyTheyMatterToUs": [
        "Reason 1",
        "Reason 2"
      ],
      "whyWeMatterToThem": [
        "Reason 1",
        "Reason 2"
      ],
      "customFields": [
        {
          "title": "<string>",
          "value": [
            "<string>"
          ]
        }
      ]
    },
    "user": {
      "oId": "u_1234",
      "firstName": "John",
      "lastName": "Doe"
    },
    "workspace": {
      "oId": "wa_1234"
    },
    "name": "VP of Sales",
    "internalName": "Sally the Sales Leader",
    "description": "<string>",
    "deletedAt": "2021-01-01",
    "archivedAt": "2021-01-01",
    "updatedAt": "2021-01-01",
    "unrecognized": false,
    "rejected": false,
    "active": true,
    "qualifyingQuestions": [
      {
        "question": "<string>",
        "rationale": "<string>",
        "fitType": "GOOD",
        "weight": "MEDIUM",
        "archivedAt": "<string>"
      }
    ]
  }
}