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POST
Create Persona

Authorizations

api_key
string
header
required

Body

application/json

Persona creation input

name
string
required

The external name of the persona

Minimum string length: 1
Example:

"VP of Sales"

internalName
string

The internal name of the persona

Example:

"Sally the Sales Leader"

description
string

A description of the persona

Example:

"Senior sales leaders responsible for revenue growth"

primaryResponsibilities
string[]

The primary responsibilities of the persona

Example:
painPoints
string[]

The pain points of the persona

Example:
keyConcerns
string[]

The key concerns of the persona

Example:
keyObjectives
string[]

The key objectives of the persona

Example:
commonJobTitles
string[]

The common job titles of the persona

Example:
whyTheyMatterToUs
string[]

The reasons why the persona matters to us

Example:
whyWeMatterToThem
string[]

The reasons why we matter to this type of persona

Example:
buyingRole
string[]

The function this persona typically plays in a purchase decision (e.g. economic buyer, champion, technical evaluator, end user, influencer, blocker), along with their level of sophistication on the problem space.

Example:
customFields
object[]

Custom fields for additional persona information

primaryOfferingOId
string

Primary Offering to use as context when generating personas. If not provided, the primary company attached to the Workspace will be used.

Example:

"o_123456"

linkingStrategy
object

Strategy for linking this persona to offerings (products/services)

Response

Persona created successfully

_metadata
object
required
data
object
required