Authorizations
Body
application/json
Persona creation input
The external name of the persona
Minimum length:
1
Example:
"VP of Sales"
The internal name of the persona
Example:
"Sally the Sales Leader"
A description of the persona
Example:
"Senior sales leaders responsible for revenue growth"
The primary responsibilities of the persona
Example:
["Drive revenue growth", "Manage sales team"]
The pain points of the persona
Example:
[
"Long sales cycles",
"Difficulty tracking performance"
]
The key concerns of the persona
Example:
["Meeting quotas", "Team productivity"]
The key objectives of the persona
Example:
["Increase revenue by 20%", "Reduce churn"]
The common job titles of the persona
Example:
[
"VP of Sales",
"Sales Director",
"Chief Revenue Officer"
]
The reasons why the persona matters to us
Example:
["Decision makers", "Budget holders"]
The reasons why we matter to this type of persona
Example:
[
"Help achieve revenue goals",
"Improve team efficiency"
]
Custom fields for additional persona information
Primary Offering to use as context when generating personas. If not provided, the primary company attached to the Workspace will be used.
Example:
"o_123456"
Strategy for linking this persona to products/offerings
- Option 1
- Option 2