Update an existing market segment
Documentation Index
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Segment update input
The ID of the segment to update
1"sg_1234"
The name of the segment
"Enterprise Technology Companies"
The internal name of the segment
"EnterpriseTech500Plus"
A description of the segment
"Large technology companies with 500+ employees seeking digital transformation"
Firmographic characteristics of the segment
[
"Typically mid-market to enterprise companies with 200-5000 employees.",
"Series B through late-stage or publicly traded, with established revenue streams.",
"Predominantly North American footprint with growing international presence.",
"Sales-led or hybrid go-to-market motion with dedicated account management."
]Why this segment matters to our business
[
"High contract values driven by complex operational requirements.",
"Strong expansion potential as adoption spreads across departments."
]Key attributes that distinguish this segment
[
"Heavy reliance on cross-functional workflows spanning engineering and operations.",
"Decision-making distributed across technical and business stakeholders."
]Key business drivers for this segment
[
"Revenue growth through expansion into adjacent markets.",
"Operational efficiency gains to protect margins at scale."
]Strategic priorities this segment is pursuing
[
"Investing in automation to reduce manual operational overhead.",
"Building data infrastructure to support real-time decision making."
]Market pressures affecting this segment
[
"Increasing competition from well-funded startups offering point solutions.",
"Regulatory complexity growing across multiple jurisdictions."
]Structured firmographic data for the segment (industry, businessModel, geography, revenue, employees). Supports custom keys via passthrough.
Custom fields for additional segment information