Update Segment
Update an existing market segment
Authorizations
Body
Segment update input
The ID of the segment to update
1"sg_1234"
The name of the segment
"Enterprise Technology Companies"
The internal name of the segment
"EnterpriseTech500Plus"
A description of the segment
"Large technology companies with 500+ employees seeking digital transformation"
Why this segment matters to us: the fit between what we offer and what they need, and the unique attributes of this segment that align to our offering.
[
"High contract values driven by complex operational requirements.",
"Strong expansion potential as adoption spreads across departments."
]Internal, qualitative, often inferred traits that distinguish this segment: org structure, maturity, operating model, culture.
[
"Cross-functional teams with shared ownership of outcomes spanning engineering and operations.",
"Decision-making distributed across technical and business stakeholders."
]How this segment makes and acts on purchasing decisions: what drives evaluation, who's involved, how the process runs, and what signals a likely buyer.
[
"Procurement and security review required before contract signature.",
"Multi-stakeholder evaluation typically driven by an executive sponsor."
]Strategic priorities this segment is pursuing
[
"Investing in automation to reduce manual operational overhead.",
"Building data infrastructure to support real-time decision making."
]Market pressures affecting this segment
[
"Increasing competition from well-funded startups offering point solutions.",
"Regulatory complexity growing across multiple jurisdictions."
]Structured firmographic data for the segment (industry, businessModel, geography, revenue, employees). Supports custom keys via passthrough.
Custom fields for additional segment information