curl --request POST \
  --url https://app.octavehq.com/api/v2/reference/create \
  --header 'Content-Type: application/json' \
  --header 'api_key: <api-key>' \
  --data '{
  "productOId": "<string>",
  "brandVoiceOId": "bv_123456",
  "url": "<string>",
  "companyName": "<string>",
  "companyDomain": "<string>",
  "details": "<string>"
}'

{
  "_metadata": {
    "usage": 0,
    "requestId": "requestId",
    "message": "message",
    "timestamp": "2021-01-01T00:00:00.000Z"
  },
  "oId": "r_1234",
  "name": "Large filesharing service",
  "internalName": "Dropbox",
  "createdAt": "2021-01-01",
  "updatedAt": "2021-01-01",
  "deletedAt": "2021-01-01",
  "archivedAt": "2021-01-01",
  "description": "Description of the reference",
  "active": true,
  "data": {
    "howTheyMakeMoney": "<string>",
    "howTheyUseProduct": "<string>",
    "howTheyBenefitFromProduct": "<string>",
    "emailSnippets": [
      "<string>"
    ],
    "howWeImpactedTheirBusiness": [
      "<string>"
    ],
    "keyStats": [
      "<string>"
    ],
    "customFields": [
      {
        "title": "<string>",
        "value": [
          "<string>"
        ]
      }
    ]
  },
  "user": {
    "oId": "u_1234",
    "firstName": "John",
    "lastName": "Doe"
  },
  "workspace": {
    "oId": "w_1234"
  },
  "unrecognized": false
}