Update Proof Point
Update an existing proof point
Authorizations
Body
Proof point update input
The ID of the proof point to update
1"pp_1234"
The name of the proof point
"50% Sales Improvement Case Study"
The internal name of the proof point
"CompanyX_Sales_Improvement_2024"
A description of the proof point
"Customer achieved 50% improvement in sales conversion rates within 6 months"
The type of proof point
stat, fact, quote, award, recognition, other "stat"
The complete evidence statement: the actual fact, statistic, claim, metric, achievement or recognition AND where it comes from and when (if available).
[
"50% improvement in sales conversion rates over 6 months (Company X case study, 2024)."
]
The specific value claims, differentiators, or message this proof point backs up — what links the proof into the broader value story.
[
"Backs the claim that our solution drives near-term, quantifiable revenue impact."
]
How we talk about this proof point
[
"Our solution helped Company X achieve a 50% improvement in sales conversion rates",
"Within 6 months, Company X saw significant improvement in their sales process efficiency"
]
The strategic frame for why this proof point is compelling: what objection it neutralizes, what doubt it removes, what conviction it builds.
[
"Demonstrates quantifiable ROI in a short timeframe",
"Shows real-world impact on sales performance",
"Validates our solution's effectiveness in the enterprise market"
]
Custom fields for additional proof point information