Create a new buying trigger
Buying trigger creation input
External name of the buying trigger
1"New CIO cloud mandate"
Internal name of the buying trigger
Description of the buying trigger
Why this moment shifts the buyer from passive to active (one string per bullet)
Which organizations and roles feel this trigger most (one string per bullet)
Consequences of waiting while this trigger is in play (one string per bullet)
Concrete ways the offering maps to this moment (one string per bullet)
Custom fields
Primary offering for context when creating the entity (optional).
"o_123456"
Strategy for linking this buying trigger to offerings (products/services)